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Generation Z Stories

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Generation Z stories

UK shoppers want tech to support store staff, survey says
Wearables

UK shoppers want tech to support store staff, survey says

Shoppers are backing connected-store spending only if it helps staff answer queries faster, with 59% finding tech frustrating without human support.

By Sean Mitchell • 4 min read • Last month
UK shoppers step in as retail crime rises in stores
Customer Experience

UK shoppers step in as retail crime rises in stores

Retailers face mounting costs and pressure as more than half of UK shoppers say they have seen crime or abuse rise in stores.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Britons urged to swap texts for calls in wellbeing push
Texting

Britons urged to swap texts for calls in wellbeing push

New polling suggests millions are missing out on the mental health boost of voice contact as anxiety keeps many Britons from phoning loved ones.

By Sean Mitchell • 5 min read • Last month
Gen Z serial returners rise as retailers tighten rules
Customer Experience

Gen Z serial returners rise as retailers tighten rules

Retailers are losing their grip on returns as more young shoppers shrug off fees and suspensions, a survey shows.

By Sean Mitchell • 4 min read • Last month
Millions in Britain identify with more than one class
Marketing

Millions in Britain identify with more than one class

Nearly 6 million Britons now say they belong to more than one social class, highlighting a shift that may reshape voting and consumer behaviour.

By Mark Tarre • 5 min read • Last month
UK marketers plan to spend more on AI, Canva finds
Data Protection

UK marketers plan to spend more on AI, Canva finds

Most UK marketing leaders plan to boost AI budgets, but consumers want clearer rules before trusting adverts made with it.

By Sean Mitchell • 5 min read • Last month
WNTD launches fashion app with GBP £3 million backing
Customer Experience

WNTD launches fashion app with GBP £3 million backing

Gen Z shoppers can now test looks and seek friend feedback in one place, as WNTD bets on social discovery away from retail sites.

By Sofiah Nichole Salivio • 4 min read • Mon, 27th Apr 2026

Global Stories

Generation Z stories

ACCA survey finds finance workers drawn to social impact
Artificial Intelligence

ACCA survey finds finance workers drawn to social impact

Finance teams face rising retention risks as most professionals want roles that tackle social and environmental issues, ACCA said.

By Karen Joy Bacudo • 3 min read • Last month
Oleeo says Gen Z work criticisms miss labour shifts
Artificial Intelligence

Oleeo says Gen Z work criticisms miss labour shifts

Younger staff are being misread as disengaged, as changing career paths and AI adoption reshape expectations across the workplace.

By Sean Mitchell • 4 min read • Last month
Gen Z shoppers trust AI recommendations, study finds
Customer Experience

Gen Z shoppers trust AI recommendations, study finds

Retailers face a shift in trust as 64% of Gen Z shoppers buy on AI recommendations without checking other sources, a study finds.

By Sofiah Nichole Salivio • 4 min read • Fri, 1st May 2026

Stories from Other Regions

Generation Z stories

AI writing use linked to weaker live chat confidence
Enterprise Resource Planning

AI writing use linked to weaker live chat confidence

Frequent users were more likely to feel shaky in live exchanges, even as many said AI made them feel more polished in writing.

By Regine Laguilles • 4 min read • Last week
Gen Z turns to malls as social spaces, study finds
Generation Z

Gen Z turns to malls as social spaces, study finds

The research suggests physical centres still sway younger shoppers, with 73% of Gen Z saying malls are their top place to meet friends.

By Sean Mitchell • 4 min read • This month
Gen Z investing confidence gap hits young Australians
Fintech

Gen Z investing confidence gap hits young Australians

Only 5 per cent of 15-to-24-year-olds feel confident investing, as new research shows most young Australians want help starting.

By Sean Mitchell • 4 min read • Last month
Loyalty schemes shape repeat buying, study finds
Customer Experience

Loyalty schemes shape repeat buying, study finds

US shoppers are making loyalty programmes part of weekly spending, with 91% saying they influence whether they buy again.

By Sean Mitchell • 4 min read • Last month
Australians want healthier supermarket discounts, poll finds
Millennials

Australians want healthier supermarket discounts, poll finds

Price promotions are steering many Australians towards less nutritious groceries, with 83% backing more supermarket discounts on healthier food.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Millennials trust AI more than Gen Z, survey finds
Customer Experience

Millennials trust AI more than Gen Z, survey finds

Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.

By Sofiah Nichole Salivio • 4 min read • Last month
Australian businesses embrace social selling, PayPal says
Digital Transformation

Australian businesses embrace social selling, PayPal says

Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.

By Sean Mitchell • 3 min read • Thu, 30th Apr 2026