Generation Z stories - Page 2

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

UK retailers brace for GBP £1.05bn in post-Christmas returns as fashion fit woes, social commerce and ageing habits strain logistics.

Gen Z click on phishing links nearly three times more than Baby Boomers, despite heavier use of multi-factor authentication, Yubico finds.

Lonely UK daters increasingly turn to AI companions even as romance scams surge, with rising losses and growing trust in chatbots over humans.

Exactly.com trims processing fees after 23% turnover rise, targeting UK SMEs with local acquiring and lower-cost eCommerce payments.

Gen Z 'lily padding' is pushing UK employers to ditch rigid promotion ladders and design flexible, personalised career paths to retain staff.

AI tools like Copilot are helping neurodivergent professionals cut cognitive load, boost confidence and turn difference into leadership strength.

Most UK employers say graduates are work-ready, but recruiters warn flawed hiring systems are locking thousands of young people out of jobs.

Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.

Gen Z workers want frequent, constructive feedback and mentorship, overturning myths that younger staff are too fragile for criticism at work.

UK savers using AI for financial advice now invest an average of GBP £2,354.60, with Gen X and Boomers committing the most.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

Accessibility barriers cause 57% of UK shoppers, including 76% with disabilities, to abandon online purchases during key sales like Black Friday and January sales.

Gen Z expects a digital economy that moves as fast and fluidly as their online lives, demanding real-time, seamless monetary interactions and value exchange.

UK wealth managers risk losing GBP £90 billion as millions move assets abroad amid rising demands for digital services and generational wealth shifts.

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

Bluwhale launches AI-powered Stablecoin Agent to manage digital dollars as stablecoin market tops $300bn, aiming to boost individual investor returns.

Millennials and Gen Z now make up 60% of new landlords in England and Wales, turning to TikTok for advice despite risks of unregulated guidance.