Marketing stories

Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.

Braze studies say brands must link AI to customer data and real-time decisioning to win measurable gains, with only a few seeing returns.

Mars broadens Google Cloud tie-up, making Gemini Enterprise the core AI layer for employees as it pushes unified search, custom agents and faster workflows.

WPP expands Google partnership with Earth AI to sharpen local ad planning using weather, traffic and neighbourhood data across its marketing platform.

Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.

Digital Envoy unveils LocID Graph to help advertisers keep household records aligned as IP addresses shift, with tests under way in the US, UK and Europe.

Cognizant deepens Google Cloud tie-up with embedded engineers, new Marketplace offers and a North American telecoms AI win.

Flagstone taps Adclear AI to speed marketing compliance checks, slicing approvals from two days to eight hours as revenue grows.

SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.

Google Cloud study finds 52% of executives have deployed AI agents, with early adopters reporting stronger returns and wider business use.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.

Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.

Canva deepens its licensed content push with more than 60 PEPPA PIG templates, tapping 1.4 million searches and UK marathon support designs.

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

PlatformAlt5 and Cloud202 have rolled out a scoring system in BriefBrain that ranks AI-assisted content for credibility, transparency and source quality.

Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.

OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.

Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.

Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.