TelcoNews UK - Telecommunications news for ICT decision-makers
United Kingdom

Marketing Stories

UK Stories

Marketing stories

THG Studios backs Cowshed's gloriously untamed reset
Artificial Intelligence

THG Studios backs Cowshed's gloriously untamed reset

The British wellness brand's relaunch leans on fragrance, heritage and eCommerce imagery as it seeks to stand out in a crowded market.

By Sofiah Nichole Salivio • 4 min read • Last week
Billy Grace taps ex-Google sales head for UK launch
Data Privacy

Billy Grace taps ex-Google sales head for UK launch

Britain's mid-sized agencies and eCommerce brands are being targeted as Billy Grace enters the market amid tougher ad measurement and privacy rules.

By Sean Mitchell • 4 min read • Last week
Millions in Britain identify with more than one class
Marketing

Millions in Britain identify with more than one class

Nearly 6 million Britons now say they belong to more than one social class, highlighting a shift that may reshape voting and consumer behaviour.

By Mark Tarre • 5 min read • Last week
From data overload to profit: Making insights actionable
Software-as-a-Service

From data overload to profit: Making insights actionable

Poor-quality customer records are skewing AI and costing retailers money, despite many firms still not trusting the data behind decisions.

By Barley Laing • 4 min read • Last week

Global Stories

Marketing stories

IAS expands Meta content block lists to Threads feed
Artificial Intelligence

IAS expands Meta content block lists to Threads feed

Advertisers on Threads can now tighten ad placement controls as IAS extends its Meta content block list tool to the feed.

By Sean Mitchell • 3 min read • Today
TCL launches Arsenal giveaway with signed shirt & TV
Marketing

TCL launches Arsenal giveaway with signed shirt & TV

UK supporters can win a TCL television and a signed Arsenal shirt as the brand taps the club's strong season ahead of the Champions League final.

By Sofiah Nichole Salivio • 3 min read • Yesterday
TripleLift appoints new chief product & marketing chiefs
Data Science

TripleLift appoints new chief product & marketing chiefs

The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.

By Joseph Gabriel Lagonsin • 3 min read • Yesterday
L'Oréal opens 2026 beauty tech contest for ANZ startups
Digital Transformation

L'Oréal opens 2026 beauty tech contest for ANZ startups

Startups could gain funded pilots and year-long mentorship as the beauty group hunts AI, creator and sustainability tools in ANZ.

By Mark Tarre • 4 min read • Last week
Taboola research shows demand for agentic AI tools
Artificial Intelligence

Taboola research shows demand for agentic AI tools

Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.

By Sean Mitchell • 4 min read • Last week
Meta ad revenue set to hit GBP £240 billion in 2026
Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • Last week
Trustpilot study says active reviews boost AI citations
Customer Experience

Trustpilot study says active reviews boost AI citations

Brands with active Trustpilot pages were far more likely to surface in AI answers, with the highest citation rate reaching 75.3%.

By Sean Mitchell • 4 min read • Last week
Australia & New Zealand brands lead APAC in agentic AI
Digital Transformation

Australia & New Zealand brands lead APAC in agentic AI

But data quality and integration are slowing deployment, as most brands in Australia and New Zealand remain unable to scale agentic AI.

By Sean Mitchell • 4 min read • Last week

Stories from Other Regions

Marketing stories

Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks
Unified Communications

Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks

Lower organic visibility is sending Australian eCommerce shoppers to pricier rivals, as Google rewards authority from credible backlinks over product quality.

By Dominic Vivarini • 5 min read • Last week
YouTube tops Canada streaming viewing, says Numeris
Digital Transformation

YouTube tops Canada streaming viewing, says Numeris

Advertisers now have a bigger rival to subscription services, as YouTube drew the largest ad-supported audience in Canada, Numeris found.

By Sofiah Nichole Salivio • 3 min read • Last week
ZURU cuts product development to five months with AI
Manufacturing

ZURU cuts product development to five months with AI

That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.

By Sean Mitchell • 4 min read • Last week
Bossit launches Start-up Navigator for NZ small firms
Fintech

Bossit launches Start-up Navigator for NZ small firms

Early-stage founders in New Zealand are being offered step-by-step help on tax, branding and cashflow as Bossit targets stronger business survival.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Intersection opens OOH ad network to AI booking tools
Digital Signage

Intersection opens OOH ad network to AI booking tools

Brands can now book digital billboards in minutes, as Intersection lets agencies plan and reserve campaigns through ChatGPT and Claude.

By Sean Mitchell • 3 min read • Last week