Marketing stories
Retailers risk losing sales to AI agents as most of the UK's biggest eCommerce brands lack the technical setup for autonomous checkout.
Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.
The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.
Rising ad costs and changing algorithms are leaving many UK firms with little visibility over which digital channels win customers.
Marketers can now test partner-built AI tools inside LiveRamp, as the limited pilot aims to streamline planning, measurement and activation.
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.
Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.
Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.
More marketers are using AI for analysis and creative work, while planned investment in AI media is set to rise in the second half of the year.
Marketers worldwide can now access free courses as the companies respond to a 113% annual rise in AI-literate job postings.
Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.
Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.
Non-STEM graduates now make up a third of Hyundai Card's digital team, as the issuer ties hiring to its AI-led business shift.
Ad buyers and publishers can now manage curated web, mobile and connected TV deals in one system, after beta users reported faster execution.
Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.
The Dublin-based provider is sharpening its commercial push as it targets demand for cybersecurity and AI services in a crowded market.
Most firms are still trialling AI at the edges, leaving executives under pressure to prove productivity gains from technology spend.
Australian consumer startups can now tap fresh advertising stock instead of cash, as Scaleup Mediafund deploys its fourth AUD $25 million vehicle.
Lower inbox visibility is making vital notices harder to reach New Zealanders, even as those opened are drawing more clicks.