Marketing stories - Page 2

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.

Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.

Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.

CaptivateIQ survey finds 91% of firms changed incentive strategy in the past year as AI, budget pressure and wider plan use speed up redesigns.

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

QA shortlisted for two Apprenticeships Guide Awards after supporting 12,000 learners and posting a 97.5% achievement rate.

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

Canva and Constant Contact add a one-click route from design to campaign, letting small firms and nonprofits publish across email and social media.

UK firms shift to multi-channel customer chats as RCS traffic jumps 174% and agentic AI gains ground amid fraud concerns.

UK marketers race ahead of global peers in generative engine optimisation, with most already investing to boost visibility in AI-generated answers.

The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

Wolfstone Digital opens in Suffolk with an AI search focus, citing 1,621 mentions for The Investors Centre and conversion rates said to outpace organic traffic.

Springboards unveils Flint, a novelty-focused AI model for marketers, as it refreshes its platform with new self-serve plans and wider access.

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.

Webtrends Optimize taps Samantha Bessant to lead customer success as British software firm scales client operations after record growth.

Blackpepper turns to Fastly's Next-Gen WAF as online retail traffic surges and attack threats rise across its AWS-driven eCommerce sites.

World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.