Marketing stories - Page 2

StackAdapt has launched IvyTM, an AI assistant on its platform, offering real-time insights and personalised support to enhance media buying decisions.

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

User-generated content and interactive ads have boosted mobile app install conversion rates by over 150%, reveals Liftoff’s latest Mobile Ad Creative Index.

Labelium acquires generative SEO firm reegen.ai and appoints its founder Ben Gibson as UK CEO to boost AI-driven marketing growth.

Google’s Veo 3 transforms simple prompts into stunning videos with sound and dialogue; effective results hinge on well-crafted instructions.

Keller Williams Singapore launches with a SGD $10m platform, offering realtors up to 94% commission and AI-driven tools to boost independence and growth.

Interplay Media appoints Scott Hughes in Auckland to expand programmatic ad services and launch interactive products for New Zealand publishers.

Shirofune’s new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

Optus has appointed BRX as its sole production agency, streamlining its marketing efforts alongside new creative and media partners Droga5 and Accenture Song Media.

Agencies must adapt digital marketing strategies to thrive as AI search tools like ChatGPT, with 100M+ daily users, reshape online service discovery.

Million Billion Media teams up with Xentrik to launch an AI-driven campaign enhancing PR and marketing for OnlyFans content creators and influencers.

Global consultancies like Deloitte are prioritising content governance as AI reshapes brand authority and digital content operations for large organisations.

Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.

Over half of UK marketers now use agile Tiger Teams and AI integration to tackle rising demands and resource constraints, finds Optimizely research.

MiQ has launched MiQ Sigma, an AI ad platform developed in Bengaluru to unify programmatic advertising and boost media decision-making globally.

Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.

Many marketers waste up to 20% of their budgets on outdated AI tools, struggling to keep pace with fast-moving social media trends and real-time data needs.

THG Studios in Manchester will share expert festive campaign insights at its 'Christmas in July' open day, co-hosted by TikTok and WGSN, to help brands excel.

At HubSpot's GROW ANZ event, VP Scott Brinker urged marketers to harness AI and agility to stay ahead amidst a surge to 15,000 marketing tech solutions by 2025.