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UK Stories

Marketing stories

MiQ expands Sigma in UK with new measurement tools
Marketing Technologies

MiQ expands Sigma in UK with new measurement tools

Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.

By Sean Mitchell • 4 min read • This month

Global Stories

Marketing stories

UK firms struggle to reach customers online, study says
Digital Transformation

UK firms struggle to reach customers online, study says

Rising ad costs and changing algorithms are leaving many UK firms with little visibility over which digital channels win customers.

By Mark Tarre • 4 min read • Last week
LiveRamp launches partner scheme for AI marketing agents
Marketing Technologies

LiveRamp launches partner scheme for AI marketing agents

Marketers can now test partner-built AI tools inside LiveRamp, as the limited pilot aims to streamline planning, measurement and activation.

By Mark Tarre • 4 min read • Last week
Adobe unveils GenStudio tools for retail media ads
Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Last week
Adobe launches tool to track brand visibility in AI
Software-as-a-Service

Adobe launches tool to track brand visibility in AI

Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.

By Sean Mitchell • 4 min read • Last week
DoubleVerify adds YouTube Audio Ads suitability reporting
Marketing Technologies

DoubleVerify adds YouTube Audio Ads suitability reporting

Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.

By Sofiah Nichole Salivio • 4 min read • Last week
Australia & New Zealand small firms lift marketing spend
Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Marketers shift from AI experiment to implementation
Data Analytics

Marketers shift from AI experiment to implementation

More marketers are using AI for analysis and creative work, while planned investment in AI media is set to rise in the second half of the year.

By Sofiah Nichole Salivio • 4 min read • Last week
Adobe & LinkedIn launch free AI training for marketers
Digital Transformation

Adobe & LinkedIn launch free AI training for marketers

Marketers worldwide can now access free courses as the companies respond to a 113% annual rise in AI-literate job postings.

By Sean Mitchell • 4 min read • Last week
World Cup talk dominated by halftime show, not brands
Marketing

World Cup talk dominated by halftime show, not brands

Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.

By Mark Tarre • 4 min read • Last week
Older consumers drive sustainability ad performance
Marketing Technologies

Older consumers drive sustainability ad performance

Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.

By Regine Laguilles • 4 min read • Last week

Stories from Other Regions

Marketing stories

TripleLift launches TL Direct self-serve ad platform
Marketing Technologies

TripleLift launches TL Direct self-serve ad platform

Ad buyers and publishers can now manage curated web, mobile and connected TV deals in one system, after beta users reported faster execution.

By Mark Tarre • 4 min read • Last week
The warm-weather playbook: How small business owners turn sunny days into loyal customers
Customer Experience

The warm-weather playbook: How small business owners turn sunny days into loyal customers

Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.

By Erin Shea • 6 min read • Last week
Landmark Technologies names Adrian Kelly as Sales Director
Digital Transformation

Landmark Technologies names Adrian Kelly as Sales Director

The Dublin-based provider is sharpening its commercial push as it targets demand for cybersecurity and AI services in a crowded market.

By Sofiah Nichole Salivio • 4 min read • Last week
Only 10% of Australian workers say AI runs core processes
Digital Transformation

Only 10% of Australian workers say AI runs core processes

Most firms are still trialling AI at the edges, leaving executives under pressure to prove productivity gains from technology spend.

By Mark Tarre • 5 min read • Last week
Scaleup launches AUD $25m fourth media-for-equity fund
Fintech

Scaleup launches AUD $25m fourth media-for-equity fund

Australian consumer startups can now tap fresh advertising stock instead of cash, as Scaleup Mediafund deploys its fourth AUD $25 million vehicle.

By Mark Tarre • 3 min read • This month
New Zealand essential email open rates fall to 63.6%
Marketing Technologies

New Zealand essential email open rates fall to 63.6%

Lower inbox visibility is making vital notices harder to reach New Zealanders, even as those opened are drawing more clicks.

By Mark Tarre • 4 min read • This month