Marketing stories - Page 1

UK marketers lead in AI investment and ROI, but only 36% have formal policies despite London overtaking New York as a top AI hub.

Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.

UK retail websites have seen a 1200% rise in traffic from generative AI assistants, as shoppers increasingly trust GenAI for product research and buying decisions.

Amazon Prime Day 2025 saw a 128% surge in new shoppers in Australia, with top brands boosting advertising and sales during the major online shopping event.

UK homeware brands like Dunelm and Ikea adapt as demand for outdoor living soars, with Dusk seeing a 42% rise amid sunny weather and changing consumer trends.

Data shows Amazon dominated Prime Day deals in 2024 and 2025, with shoppers rarely searching rival retailers, despite their parallel sales events.

Dataswyft appoints four senior leaders to enhance strategy, policy, government relations and communications, supporting its Smart Data Transformation Programme.

VIOOH partners with Outernet London to offer real-time programmatic access to premium digital out of home screens in central London’s entertainment district.

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

SALESmanago launches AI-powered tools to speed up multichannel marketing, enabling faster campaign creation without developer help across email, SMS, and more.

Sitecore partners with Gradial to automate marketing campaigns using AI, streamlining operations and boosting personalised customer experiences.

PMC appoints Sharon Baylay-Bell as Chair, backed by BGF investment, to drive global growth in technology services for retail and direct-to-consumer brands.

ADMA has named Dr Sage Kelly Regulatory & Policy Manager to guide marketers on AI regulation amid rising AI use and skills gaps in the industry.

Australian shoppers use an average of 4.8 touchpoints for product discovery, blending online search, social media, and influencer input amid easing cost pressures.

Google launches new AI tools to boost ad targeting and creative output for brands and marketers across Southeast Asia's diverse digital landscape.

AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.

The global data mining tools market is set to soar to USD $3.65 billion by 2034, driven by AI integration and growing demand in eCommerce and government sectors.

Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.

StackAdapt has launched IvyTM, an AI assistant on its platform, offering real-time insights and personalised support to enhance media buying decisions.