Mobile Apps stories - Page 4

Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.

British fitness brand WithU teams up with Sir Mo Farah and top athletes to launch URUNN, a personalised running app set for release later this year.

Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.

Tinder has launched The Game Game in the UK, an AI-powered chat experience letting users practise dating skills with GPT-4o on iOS devices.

A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.

Commercial events like Valentine's Day and Christmas boost mobile app installs and engagement across dating, entertainment and food delivery sectors.

Appdome has launched dynamic defence plugins to combat threats from the popular DeepSeek AI app, which poses serious security risks to mobile users.

Truecaller has unveiled a major update for its iPhone app, introducing real-time caller ID and automatic spam blocking, enhancing user privacy and experience.

Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.

Research by Wall Street English reveals that UK language app users invest significant time and money yet often lack confidence in their speaking abilities.

Research by Appdome reveals that 41% of UK consumers have faced mobile fraud, highlighting urgent security concerns as they shift towards app-based transactions.

Jitterbit launches AI-powered App Builder 4.0 during National Coding Week, promising faster, more intuitive low-code app development for all skill levels.

David Tuck Takes Helm as Waracle CEO, Succeeding Chris Martin; Aims for Growth, Innovation in Data and AI. Waracle Recently Acquired Screenmedia.

Appdome unveils enhanced Geo-Fraud Detection features, including Geo-Location Fencing, to boost mobile app security and compliance against location spoofing and VPN threats.

Appdome has bolstered its Geo-Fraud Detection service with Geo-Location Fencing and Geo Desync Attack Detection to better protect mobile apps from location-based fraud.

Appdome's latest survey reveals a surge in consumer demand for robust mobile app security, urging brands to prioritise protection against evolving threats.

Raiffeisen Bank has partnered with Fivetran to transform its data infrastructure, enhancing real-time marketing across 11 countries in Central and Eastern Europe.

StarHub unveils a strategic partnership with ServiceNow, integrating Enterprise Solutions with the Now Platform to revolutionise enterprise service management across industries.

Survey reveals a dramatic rise in consumer demand for mobile app security, fraud prevention, and privacy measures, with 99.5% of users seeking robust protections.

ECI Software Solutions' JobBoss² wins TrustRadius's 2024 Top Rated Award, reflecting strong customer satisfaction and real-world success in job shop management.