Motorsport stories

Keeper Security has kicked off a global identity-first cybersecurity campaign as it enters a third season backing the Atlassian Williams F1 team.

Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.

Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.

Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.

Hexagon metrology tech underpins Red Bull Ford's first in-house F1 power unit as the team targets micron-level precision for 2026.

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.

Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.

Atlassian Williams F1 adopts KeeperPAM to lock down privileged access and remote connections across its fast-moving global operations.

Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari's racing cars this season.

Iron Mountain will digitise McLaren Racing's historic archives, using AI to connect fans worldwide with its rich motorsport heritage from 1963 onwards.

Ducati has extended its partnership with Siemens for two years to enhance motorcycle innovation using the Siemens Xcelerator platform across racing and consumer models.

Silverstone transformed its events by adopting Amadeus' technology, boosting sales and fan experiences for F1 weekends drawing 480,000 attendees.

Aon has become an Official Partner of Scuderia Ferrari HP in a multi-year deal, debuting at the Italian Grand Prix in Monza to boost global brand presence.

Revolut will be the title partner of Audi's new Formula 1 team starting in 2026, integrating fintech innovations in motorsport and fan engagement.

McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.

Airspeeder's electric flying car races over South Australia's salt flats could spark a revolution in urban transport and eVTOL technology development.

Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.

The FIA has rolled out an AI Safety Camera at the 2025 European Rally Championship to enhance real-time spectator safety on rally stages.

The FIA has unveiled its new ambassadors for the Smart Driving Challenge, including seven prominent drivers, to promote safer, sustainable driving globally.