Opinion stories - Page 23

Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.

Bad data is quietly wrecking Asia's eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.

AVEVA and IMD launch three-year study into how industrial AI and data reshape global ecosystems, supply chains and energy transition.

SMBs battling holiday shipping chaos can turn freight into a strategic edge with smarter tech, clearer pricing and centralised partners.

Sovereign states and global finance heavyweights are using blockchain to rewrite cross-border money flows and the rules that govern them.

North Korean hackers stole USD $300M via fake Zoom calls; robust identity checks could have broken the scam's chain of trust.

Publishers are racing to defend web content as AI bots scrape sites at scale, driving up costs and eroding control over digital value.

As cross-border payments soar towards USD $1 quadrillion, businesses race to tackle identity fraud with AI, biometrics and smarter data.

In 2026, agentic AI, digital twins and AR wearables shift from hype to daily tools, reshaping how security risks are detected and managed.

Flawed, fragmented data is wasting time, money and AI potential; firms must fix ownership, visibility and tooling to restore trust.

AI is reshaping how enterprises turn data into action, speeding decisions by connecting systems, workflows and accountability at scale.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

ELMO Software is shifting from reactive HR to AI-native, human-centred systems that predict needs, boost productivity and preserve trust.

AI is transforming Christmas CX from chaotic surge to controlled service, helping teams stay resilient, protect wellbeing and meet soaring demand.

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

With tariffs climbing and margins squeezed, businesses are turning to precise address data to cut delivery costs and avoid customs delays.

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

As embedded finance reshapes digital platforms, Dwolla argues only security-first infrastructure can truly earn and sustain customer trust.

ASOS's GBP £130m stock write-off shows AI gloss cannot mask a broken ERP, as messy data turns clever tools into costly liabilities.