Advertising Technologies (Adtech) stories - Page 18
Do you have an in-person or virtual event coming up? Partner with TechDay
Sun, 1st May 2022
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martech
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marketing
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techday
TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.
Why digital advertising is dead at TechDay
Sun, 1st May 2022
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digital signage
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martech
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techday
TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.
How CleverTap can fuel your organisation's growth and drive customer retention
Thu, 27th Aug 2020
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martech
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marketing
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opinion
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
Popular Android apps track users and violate Google's policies
Wed, 20th Feb 2019
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martech
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google
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adtech
Thousands of popular Android apps are violating Google's policies by tracking users with persistent identifiers, according to AppCensus and Sophos.
New cybersecurity export strategy from UK govt to bolster global defences
Tue, 27th Mar 2018
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martech
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cybersecurity
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government
The UK government today announced the launch of a new strategy to support the export of the nation's cybersecurity technologies.
Adobe Advertising Cloud announces new mobile app, digital audio capabilities
Thu, 26th Oct 2017
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digital signage
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martech
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adobe
Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.
Blockchain startup BitClave wants to change the search engine game
Thu, 31st Aug 2017
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digital signage
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blockchain
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martech
By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.
Facebook goes “video first” in search of TV ad dollars
Wed, 10th Aug 2016
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martech
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facebook
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ovum
Facebook's move towards video poses challenges and opportunities for the social media giant in terms of generating revenue.
Is your product the new form of marketing?
Wed, 20th Apr 2016
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martech
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marketing
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opinion
Marketing a product that customers don't particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.
Spark Digital new head of marketing a 'real coup'
Fri, 23rd Jan 2015
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saas
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data analytics
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martech
Mark Redgrave's appointment as Spark Digital's new marketing chief heralds a major win, armed with prolific international and tech expertise.
Britannia takes down TV ads, working with FMA over UK pension ads
Fri, 19th Dec 2014
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martech
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risk & compliance
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tax
Britannia pauses TV ads and adjusts its website after FMA concerns over UK pension transfer campaigns causing undue pressure on consumers.
Would you pay $10 for no Facebook ads?
Thu, 25th Jul 2013
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martech
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apple
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facebook
Social media giant is due to report its Q2 results today with eyes fixed on advertising revenue. But would you pay for an ads-free experience each month?.
Google NZ workers keep pace as online ad sales grow
Wed, 8th May 2013
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martech
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digital entertainment
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google
Search giant stacked on workers last year to keep pace with an online advertising market that's growing at the expense of newspapers and television.
NZ's mobile ad spending increases
Mon, 27th Aug 2012
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uc
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martech
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interactive
Kiwi mobile advertising expenditure continues to grow as specialist mobile media companies descend on the New Zealand market.
Google gets admeld
Tue, 14th Jun 2011
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martech
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google
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integration
Google acquires Admeld for USD $400 million, aiming to enhance display advertising tools and simplify ad management for major publishers.