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United Kingdom

Connected TV Stories - Page 3

UK Stories

Connected TV stories

World Cup to spark UK spending surge & second screens
Gaming

World Cup to spark UK spending surge & second screens

World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.

By Sofiah Nichole Salivio • 4 min read • Wed, 18th Mar 2026
ShowHeroes buys Traffective to boost publisher ads reach
Marketing Technologies

ShowHeroes buys Traffective to boost publisher ads reach

ShowHeroes snaps up Munich ad-tech firm Traffective to build a multi-screen publisher monetisation platform and deepen DACH market reach.

By Kaleah Salmon • 3 min read • Tue, 10th Mar 2026
Hoppr sets London HQ & Lotier alliance for LatAm push
Marketing Technologies

Hoppr sets London HQ & Lotier alliance for LatAm push

Hoppr picks London for its European hub and teams with Lotier to drive addressable TV ad growth across key Latin American markets.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026

Global Stories

Connected TV stories

OpenX expands News Australia deal for Tubi CTV ads
Marketing Technologies

OpenX expands News Australia deal for Tubi CTV ads

Australian advertisers will gain wider programmatic access to Tubi’s ad-supported TV audience as connected TV spending climbs towards AUD $2 billion by 2029.

By Sofiah Nichole Salivio • 3 min read • Fri, 17th Apr 2026
OpenX rebrands as The Intelligent SSP to cut ad complexity
Marketing Technologies

OpenX rebrands as The Intelligent SSP to cut ad complexity

The overhaul is meant to help buyers and publishers navigate adtech as AI-driven buying makes transparency and data quality more pressing.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 15th Apr 2026
DangleAds promotes Nidhi Dua Dhingra to Chief Business Officer
Marketing Technologies

DangleAds promotes Nidhi Dua Dhingra to Chief Business Officer

The promotion strengthens DangleAds’ push abroad as it seeks more revenue from programmatic, connected TV and AI-led ad products.

By Mark Tarre • 3 min read • Tue, 14th Apr 2026
Crunchyroll launches on Apple TV app in four markets
Gaming

Crunchyroll launches on Apple TV app in four markets

Viewers in four English-speaking markets can now sign up for nearly 25,000 hours of anime through Apple’s TV app.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 31st Mar 2026
Mediaocean appoints Guy Kuperman as Chief Strategy Officer
Data Analytics

Mediaocean appoints Guy Kuperman as Chief Strategy Officer

The hire comes as Mediaocean seeks to unite its software portfolio and help clients cope with AI-driven fragmentation across ad tech.

By Sofiah Nichole Salivio • 4 min read • Sat, 28th Mar 2026
Foxtel & PubMatic debut programmatic live sport ads
Marketing Technologies

Foxtel & PubMatic debut programmatic live sport ads

Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Mar 2026
SeenThis & Vudoo team up to power shoppable video ads
Customer Experience

SeenThis & Vudoo team up to power shoppable video ads

SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Seedtag unveils Liz Agent AI to speed media planning
Marketing Technologies

Seedtag unveils Liz Agent AI to speed media planning

Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.

By Sean Mitchell • 4 min read • Thu, 12th Mar 2026
Perion debuts Outmax AI agent to optimise TikTok ads
Marketing Technologies

Perion debuts Outmax AI agent to optimise TikTok ads

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

By Kaleah Salmon • 3 min read • Wed, 11th Mar 2026
DangleAds names Saurabh Wason Assistant Vice President
Marketing Technologies

DangleAds names Saurabh Wason Assistant Vice President

DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.

By Sofiah Nichole Salivio • 3 min read • Fri, 6th Mar 2026
Vudoo & PubMatic launch shoppable programmatic ads
Customer Experience

Vudoo & PubMatic launch shoppable programmatic ads

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

By Karen Joy Bacudo • 3 min read • Fri, 6th Mar 2026

Stories from Other Regions

Connected TV stories

Vistar Media expands Singapore team with three hires
Recruitment

Vistar Media expands Singapore team with three hires

Rising demand for programmatic outdoor ads in Singapore has prompted the adtech firm to add three senior staff and deepen regional support.

By Mark Tarre • 4 min read • Mon, 13th Apr 2026
Amazon DSP adds Spotify ads in Australian integration
Digital Entertainment

Amazon DSP adds Spotify ads in Australian integration

Amazon Ads links its DSP with Spotify in Australia, giving brands programmatic access to streaming audio and video ads in one platform.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Samsung widens OLED TV range in Australia for 2026
Smart Home

Samsung widens OLED TV range in Australia for 2026

Samsung's 2026 OLED TV range in Australia adds Art Store access, more sizes, Glare-Free screens and AI features across three series.

By Sean Mitchell • 4 min read • Mon, 16th Mar 2026