Connected TV stories - Page 4

Nexxen launches Cross-Screen Measurement in Australia, leveraging exclusive ACR data from 1.3 million devices to enhance TV and digital ad insights.

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

Adjust integrates with Google Play Games on PC to boost metrics efficiency for mobile gaming app developers, using Google's Play Install Referrer API to directly attribute installs to PC campaigns.

AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.

Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.

Yahoo collaborates with Amplified Intelligence to enhance programmatic advertising using innovative attention measurement.

OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.

TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.

Adobe's latest innovations are designed to enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalisation.

While the smart home is becoming more and more present and understood, OEMs and service providers still have a long way to go before it's ubiquitous.

Cyber criminals are using creative ways to the exploit the cracks of a more connected world, according security vendor Check Point.