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Connected TV Stories - Page 4

UK Stories

Connected TV stories

The Trade Desk & THG link up on beauty retail data
Marketing Technologies

The Trade Desk & THG link up on beauty retail data

The Trade Desk links with THG to plug Cult Beauty and LOOKFANTASTIC shopper data into programmatic campaigns across the open internet.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Feb 2026
XR buys Telly Traffic to boost UK ad compliance ops
Digital Transformation

XR buys Telly Traffic to boost UK ad compliance ops

XR acquires Telly Traffic to fold TV clearance into its ad ops platform, strengthening UK ad compliance as regulatory scrutiny grows.

By Mark Tarre • 3 min read • Fri, 6th Feb 2026
VIOOH & Atmosphere TV link up for venue ad targeting
Restaurants

VIOOH & Atmosphere TV link up for venue ad targeting

VIOOH partners with Atmosphere TV to offer programmatic access to over 60,000 venue screens, delivering 1bn monthly impressions globally.

By Sofiah Nichole Salivio • 4 min read • Fri, 16th Jan 2026

Global Stories

Connected TV stories

TCL leads Winter Olympics sponsor engagement in UK
Digital Transformation

TCL leads Winter Olympics sponsor engagement in UK

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

By Sofiah Nichole Salivio • 3 min read • Wed, 25th Feb 2026
Taboola names Krishan Bhatia first chief business officer
Marketing Technologies

Taboola names Krishan Bhatia first chief business officer

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

By Mark Tarre • 4 min read • Fri, 20th Feb 2026
Innovid adds Reddit ads to unified social workflow
Marketing Technologies

Innovid adds Reddit ads to unified social workflow

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Feb 2026
Teads expands Google TV HomeScreen ad reach globally
Marketing Technologies

Teads expands Google TV HomeScreen ad reach globally

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

By Shannon Williams • 3 min read • Mon, 9th Feb 2026
LG hits record 2025 sales as tariffs & EV slowdown bite
DataCentre infrastructure

LG hits record 2025 sales as tariffs & EV slowdown bite

LG posts record 2025 revenue of AUD 88.6 trillion but operating profit slips on U.S. tariffs, EV slowdown and one-off restructuring costs.

By Sofiah Nichole Salivio • 5 min read • Fri, 30th Jan 2026
Digital billboards to power USD $54.6bn OOH boom
Smart Cities

Digital billboards to power USD $54.6bn OOH boom

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

By Kaleah Salmon • 4 min read • Thu, 29th Jan 2026
Amperity unveils tool to monetise first-party data
Data Protection

Amperity unveils tool to monetise first-party data

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

By Mark Tarre • 3 min read • Fri, 23rd Jan 2026
Samsung brings Fender Play music lessons to its TVs
Digital Transformation

Samsung brings Fender Play music lessons to its TVs

Samsung will bring a TV-optimised Fender Play app to 2025 and newer TVs in 49 countries, launching globally in the first half of 2026.

By Mark Tarre • 3 min read • Wed, 14th Jan 2026
DoubleVerify unveils streaming tool with IMDb data
Artificial Intelligence

DoubleVerify unveils streaming tool with IMDb data

DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 13th Jan 2026
Hoppr names Olivier Bastard Chief Sales Officer
Marketing Technologies

Hoppr names Olivier Bastard Chief Sales Officer

Hoppr appoints former Synamedia executive Olivier Bastard as Chief Sales Officer to spearhead global growth in addressable TV advertising.

By Sean Mitchell • 4 min read • Thu, 8th Jan 2026

Stories from Other Regions

Connected TV stories

Teads, Samsung Ads partner on CTV homescreen reach
Digital Entertainment

Teads, Samsung Ads partner on CTV homescreen reach

Teads teams with Samsung Ads to sell homescreen spots on Samsung Smart TVs across seven key Asia-Pacific connected TV markets.

By Mark Tarre • 5 min read • Wed, 11th Feb 2026
Streaming video ads hold attention far better than TV
Customer Experience

Streaming video ads hold attention far better than TV

Streaming video ads grab 79% attentive viewing in Australian homes, beating TV, social and other digital channels on attention.

By Mark Tarre • 4 min read • Fri, 30th Jan 2026
First Media backs MMC to widen media-for-equity reach
eCommerce

First Media backs MMC to widen media-for-equity reach

First Media joins MMC as an LP, boosting the venture fund's media-for-equity firepower with wider digital, social and TV ad reach for start-ups.

By Karen Joy Bacudo • 4 min read • Wed, 21st Jan 2026
Dabur Odomos taps contextual ads to lift video views
YouTube

Dabur Odomos taps contextual ads to lift video views

Dabur Odomos' monsoon health push hits 86.95% video completion using Silverpush contextual ads across YouTube and connected TV.

By Karen Joy Bacudo • 3 min read • Mon, 12th Jan 2026