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Connected TV Stories - Page 7

UK Stories

Connected TV stories

Happydemics raises €13m to expand UK market presence
Marketing Technologies

Happydemics raises €13m to expand UK market presence

Happydemics has raised €13 million (£10.8 million) in Series B funding to enhance its AI-driven advertising measurement solutions and UK expansion.

By Kaleah Salmon • 3 min read • Mon, 9th Dec 2024

Global Stories

Connected TV stories

Mattel & Tubi launch shoppable TV ads with QR code tech
Marketing Technologies

Mattel & Tubi launch shoppable TV ads with QR code tech

Mattel launches shoppable TV ads in Australia via Tubi, letting viewers buy toys instantly using QR codes with Vudoo's tech, enhancing measurement and shopping.

By Sean Mitchell • 3 min read • Wed, 4th Jun 2025
Australian digital video ads lead APAC in engagement, but risks remain
EduTech

Australian digital video ads lead APAC in engagement, but risks remain

Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.

By Catherine Knowles • 4 min read • Wed, 28th May 2025
StackAdapt, Samba TV team up to advance CTV in Australia
Marketing Technologies

StackAdapt, Samba TV team up to advance CTV in Australia

StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia's growing CTV market.

By Kaleah Salmon • 3 min read • Tue, 27th May 2025
StackAdapt debuts unified platform for email & programmatic ads
Customer Experience

StackAdapt debuts unified platform for email & programmatic ads

StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.

By Catherine Knowles • 4 min read • Thu, 8th May 2025
Moloco named among top five global mobile ad platforms for 2025
Marketing Technologies

Moloco named among top five global mobile ad platforms for 2025

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

By Kaleah Salmon • 3 min read • Fri, 2nd May 2025
OzTAM partners with Samba TV & Nexxen for data project
Data Analytics

OzTAM partners with Samba TV & Nexxen for data project

OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.

By Kaleah Salmon • 3 min read • Fri, 11th Apr 2025
Top trends shaping retail media to reach USD $179.5bn
Marketing Technologies

Top trends shaping retail media to reach USD $179.5bn

A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.

By Shannon Williams • 3 min read • Mon, 27th Jan 2025
AI & automation drive advertising shifts in 2025 report
Digital Transformation

AI & automation drive advertising shifts in 2025 report

Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

By Sean Mitchell • 3 min read • Tue, 21st Jan 2025
Yahoo DSP announces partnerships to boost ad capabilities
Supply Chain

Yahoo DSP announces partnerships to boost ad capabilities

Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.

By Sean Mitchell • 3 min read • Wed, 8th Jan 2025
StackAdapt unveils instant brand lift tool in Asia-Pacific
Data Analytics

StackAdapt unveils instant brand lift tool in Asia-Pacific

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.

By Catherine Knowles • 3 min read • Fri, 25th Oct 2024
Yahoo expands identity solutions with new publisher tools
Marketing Technologies

Yahoo expands identity solutions with new publisher tools

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

By Kaleah Salmon • 3 min read • Thu, 24th Oct 2024

Stories from Other Regions

Connected TV stories

YouTube drives trust, eCommerce growth in Southeast Asia
Digital Transformation

YouTube drives trust, eCommerce growth in Southeast Asia

YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce's share of regional eCommerce GMV to 20%.

By Jed Nykolle Harme • 5 min read • Fri, 6th Jun 2025
Ooredoo Qatar trials HopprTV for personalised TV advertising
Customer Experience

Ooredoo Qatar trials HopprTV for personalised TV advertising

Ooredoo Qatar partners with Hoppr to trial personalised TV ads on set-top boxes, boosting ad relevance and customer experience without extra infrastructure.

By Kaleah Salmon • 3 min read • Fri, 16th May 2025
Nexxen appoints Shironishi as VP for Japanese expansion
Marketing Technologies

Nexxen appoints Shironishi as VP for Japanese expansion

Nexxen has appointed Masatsune Shironishi as Vice President and Country Manager for Japan, aiming to enhance its expansion in the Asian market.

By Sean Mitchell • 2 min read • Sat, 15th Mar 2025
FreakOut advances ad tech with Neurons AI partnership
Marketing Technologies

FreakOut advances ad tech with Neurons AI partnership

FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.

By Sean Mitchell • 3 min read • Wed, 12th Mar 2025
Nexxen launches TV Planner to optimise Australian ad spend
Digital Entertainment

Nexxen launches TV Planner to optimise Australian ad spend

Nexxen has launched its TV Planner in Australia, enhancing advertisers' strategies for linear and digital TV amid the rise of Connected TV and streaming.

By Melania Watson • 2 min read • Wed, 30th Oct 2024