Marketing stories - Page 11

Howatson+Company has unveiled Plus Also Studios, an innovative agency that merges AI technology with creative brand asset production, led by industry experts.

Identity Digital has teamed up with LinkedIn Premium to provide users with tools to enhance their online identities, including a website and custom domain.

As 71% of consumers now demand personalised interactions, brands must embrace AI to enhance customer service and foster deeper connections.

Amperity has launched its AI-driven Customer Data Cloud to enhance customer data management, aiming to transform vast data volumes into valuable business insights.

Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.

As AI's influence on marketing and customer experience intensifies, experts from Klaviyo, Jitterbit, and Canva share varied insights on its future impact.

Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.

Strand has seen a 37% rise in online revenue thanks to its partnership with Pattern, which has leveraged AI to enhance digital marketing strategies.

Research by Storyblok reveals 93% of marketers and developers dissatisfied with their CMS, citing integration shortcomings and outdated content as key issues.

GroupBy and Topsort have formed a strategic partnership to enhance retailers' sponsored product displays, aiming to boost revenue and streamline eCommerce operations.

Decidr partners with Onside Content to enhance personalised content delivery across the US, Australia, and Japan using advanced AI technology.

Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.

Research by Daemon reveals that 58% of consumers would share their email for a 25% discount, indicating a generational divide in data sharing willingness.

Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.

A new initiative by The King's Trust, the Open University in Wales, and the Institute of Coding aims to bridge the digital skills gap with free courses for 16 to 30-year-olds.

AppsFlyer launches an AI enhancement layer for its Protect360 fraud prevention solution, tackling the rising threat of sophisticated advertising fraud.

Megantic has earned eight nominations at the APAC Search Awards 2025, recognising its strong performance in eCommerce SEO campaigns.

Australian businesses are increasingly hiring skilled freelancers to navigate economic challenges, with demand for digital services surging dramatically.

Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.

Jaywing has appointed Rob Hilborn as Senior SEO Director and Harriet Dawson as Digital PR Specialist to enhance its Digital PR services amid rising demand.