Marketing stories - Page 8

Localsearch has unveiled three new digital marketing tools for small businesses in Australia, starting from AUD $149, to enhance their online presence amid evolving digital trends.

The University of Adelaide has dramatically improved its digital marketing efforts, achieving a 79% drop in bounce rates after partnering with Hybrid, ID5, and Adobe Advertising.

Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.

FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.

Marketing agencies in Asia are finding a competitive advantage in hiring GTM Engineers skilled in AI, transforming client outreach through hyper-personalised strategies.

DotMe has raised USD $150,000, reaching a valuation of USD $1.25 million, aiming to enhance creator-brand engagement amid the booming creator economy.

As women's representation in ICT grows, opportunities abound beyond coding and networking, with roles in project management and digital marketing paving the way.

Afterpay's Afterpay Day Unlocked: 2025 report reveals a surge in consumer interest, with 50% of customers ready to seize retail opportunities this year.

Instant, an eCommerce retention marketing platform, has secured $18 million in Series A funding, boosting its valuation to over $100 million.

A recent report reveals that 81% of Australian business leaders view AI as vital to strategy, the highest globally, with 93% embracing experimentation.

Data is transforming marketing, enabling brands to leverage Creator-Generated Content for impactful campaigns that resonate with audiences and drive engagement.

PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.

Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

Marketing agency SparkForce has announced plans to enter the UK market, targeting GBP £2.5 million in revenue by 2025 with a focus on revenue-driven strategies.

Sciative Solutions has revealed that 66% of Gen Z prefer online shopping, highlighting the importance of eCommerce, product quality, and customer reviews.

A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.

Christchurch's Concentrate has won HubSpot's 2024 Impact Award for Product Excellence, celebrating its redesign of Chelsea Sugar's website which boosted user engagement.

Australian Venue has partnered with Zitcha, Mercato, and Perion to enhance its Retail Media Network, AVC experience+, streamlining advertising operations.

Mars United Commerce has appointed Kelly Wearmouth as Managing Director for Australia and New Zealand, aiming to enhance regional growth and client services.