Marketing stories - Page 15

The Recognition Group unveils Sovereign, a new agency tailored to buoy defence and aerospace suppliers in Australia.

Partner marketers embrace Generative AI but face barriers including legal issues, data security fears, and a noteworthy skills gap, as per a Coterie Connect event.

Ascent One unveils a game-changing multi-functional platform, merging education admissions, agent management, and marketing, promising to overhaul education sector procedures.

Cybersecurity giant, Exclusive Networks, unveils plans to fully acquire channel services firm, NEXTGEN Group, boosting its market presence across the Asia-Pacific region.

Digital advertising platform Bonzai releases 'Fillboard', a premium ad format designed to optimise viewability and maximise brand engagement.

Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.

Predictive intelligence platform, Prophet, emerges from 3-year development, using Nobel Prize-winning mathematics to mitigate a $1 trillion deficit from data blind spots and Google's cookie phase-out.

Performance marketing leader NP Digital bolsters its APAC presence with several strategic hires, including Kris Casey as SEO APAC Lead, enhancing the firm's digital prowess and regional footprint.

Full-service marketing agency, SBM, launches its state-of-the-art studios in Moorabbin, Melbourne, to bolster its commitment to enhanced customer service and regional presence.

Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.

SAP Emarsys has innovated its omnichannel customer engagement platform, enhancing AI capabilities for marketers and debuting new functions including LinkedIn integration.

In our journey toward a more equitable society, acknowledging and celebrating the diversity within the female demographic is paramount when it comes to marketing.

A Swedish report exposes a disturbing surge in Artificial Inflation of Traffic (AIT) fraud, with 20 billion fraudulent SMS messages costing organisations a total of $1.16 billion in 2023.

Harnessing the power of personalised customer journeys and marketing automation, eCommerce ventures focus on customer retention and growth, with platforms like Oncord leading the charge.

Impending alterations to online privacy practices could inflate Australian eCommerce prices by up to 25 per cent.

MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.

Manila Broadcasting Company (MBC) advances its digital transformation by expanding partnership with telecoms integrator PLDT Enterprise, and adopting Google Workspace.

As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.

Bonzai, a leading creative ad tech platform in Australia and New Zealand, introduced a novel mobile ad format, BrandStory.

Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.