Marketing stories - Page 14

A Cloudflare outage jeopardised GBP £15 million of UK ad spend as marketing campaigns ran unaware websites and checkouts were down for hours.

Over 100 marketing leaders convened in Manchester to explore AI, data, and creativity shaping the future of marketing technology in 2026.

Manchester beauty brand P. Louise raked in GBP £2 million in sales on TikTok Shop within 14 hours, aided by eCommerce consultancy PushON.

Nearly all marketers see personalisation as vital for Black Friday, yet 27% struggle to tailor offers, risking customer loyalty and sales opportunities.

Denodo, dubbed 'One to Watch', enhances AI-driven marketing with a unified data platform integrated in Snowflake's AI Data Cloud for real-time insights.

Affiliate fraud is draining advertisers' budgets by hijacking attribution, risking $71 billion in losses by 2025 and undermining trust in affiliate marketing.

Retail brands will send a record 3.9 billion messages in the 2025 shopping season, up 15%, as AI and richer digital channels boost customer engagement.

AI systems are quietly deciding which brands UK consumers see and buy, forcing retailers to build trustworthy, consistent identities to stay visible.

Online retailers see a Black Friday traffic and sales surge, but only 22.6% of new customers return within a year, highlighting loyalty challenges.

CEEK partners with chef Ross Shonhan to launch Lilibet's, a luxury seafood restaurant opening this year at Queen Elizabeth II's historic Mayfair birthplace.

New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.

Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.

A global survey finds 42% of shoppers trust AI-generated product summaries over websites, signalling a shift in how brands are discovered online before Black Friday.

UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.

Marketing agencies can turn fragmented data into revenue by using AI-driven systems that enable continuous testing, learning, and real-time optimisation.

Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google's shift to AI-driven search landscapes.

Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.

monday.com leads the 2025 Gartner Magic Quadrant for Collaborative Work Management, topping both vision and execution for the first time.

Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.

NiCE has appointed Arun Chandra as COO to lead its AI-first Global Customer Operations, leveraging his experience from Disney and Meta.