Marketing stories - Page 24

Android malware vendor teams up with marketer to rebrand products and target criminal underground, says Check Point research.

Geofencing is becoming increasingly important in mobile marketing strategies. Find out why and how to implement it effectively.

The acquisition will result in an integrated offering called Seismic LiveSocial, a social engagement solution for sales and client-facing teams.

The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.

National Party's broad, varied Facebook campaign may have contributed to their election loss, says digital marketing expert.

Marketers in Australia and New Zealand are facing a new growth mandate, with 93% prioritising marketing-led growth, according to Salesforce Datorama.

The portal adds a gamification approach that allows users to progress up status tiers and access greater sales and marketing support.

HubSpot partners with MessageMedia to add targeted SMS capabilities to its CRM platform, providing marketers with personalised cross-channel campaigns.

CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.

New Zealand-based organizations, Campbell+Co, Stitch, and AA Smartfuel, have launched a successful pop-up drive-in cinema to weather the COVID-19 storm.

The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence.

Special attention has been given to the structure and rewards that come with being a part of the new Premium Partner Program.

Alibaba Cloud joins forces with Unilever for innovative digital marketing campaigns and enhanced customer insights.

HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.

Acronis appoints tech marketing veteran Steven McChesney as CMO to enhance brand awareness and focus on cyber protection and cloud transition.

One of the region's biggest service providers has abandoned its on-premise solution to take CX online with Adobe Experience Manager.

Epicor Software strengthens its executive team appointing Paul Stoddart as CMO to drive global marketing strategy. Stoddart brings over 20 years of experience.

Snowflake and Adobe have collaborated to enhance marketing teams' data insights through a new integration, enabling real-time campaign analysis and scalability.

Businesses must adopt integrated app strategies to directly and authentically engage customers through mobile, warns Soprano Design's Matt Thompson.

Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.