Marketing stories - Page 34
Australia leading the way in digital marketing
Mon, 18th Apr 2016
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martech
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marketing
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kentico software
Australia leads in digital marketing, with agencies investing in software and hardware, and outsourcing work. Challenges remain, however.
Has digital marketing finally become just marketing?
Thu, 7th Apr 2016
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martech
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marketing
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social media
Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.
Why Facebook sees sports as the next big opportunity in digital media
Tue, 8th Mar 2016
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martech
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facebook
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marketing
Digital and social media companies such as Facebook are moving further into the world of sports as more viewer attention shifts in that direction.
Three ways emoji are changing social marketing
Mon, 7th Mar 2016
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marketing
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social media
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emoji
The rise of emojis is changing the game for social marketers, offering richer insights, visual storytelling, and branding potential.
Our publisher's view on why eDMs are evil
Thu, 20th Aug 2015
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martech
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marketing
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techday
eDMs don't work. They invade people's inboxes. They can get labelled as spam. They're more expensive and less effective than editorial integration.
Can Graph Search combat Facebook's commercial struggles?
Thu, 17th Jan 2013
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google
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facebook
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marketing
Following Facebook's unveiling of Graph Search yesterday, the world offers comment on the social media giants latest launch.