ROI stories - Page 6

Everpure debuts as Pure Storage's new name and moves deeper into AI-ready data management with a planned acquisition of 1touch.

Everpure debuts new name on Wall Street and moves deeper into AI by agreeing to acquire data intelligence specialist 1touch.

Snowflake adds dbt and Apache Airflow support to Cortex Code CLI and unveils its first standalone subscription for non-Snowflake users.

Super Bowl study finds top-watched ads often fail to boost brand recall, warning marketers against over-relying on completion rates.

Vertali expands its global workforce across technical, programme and support roles as mainframe security and modernisation demand surges.

RingCentral integrates OpenAI's GPT-5.2 to power live AI voice calls, launching new assistants to support customers and employees in real time.

EY urges tech leaders to pursue AI-fuelled deals, agentic systems and sovereignty-by-design as 2026 competition and security pressures grow.

Google has launched Scenario Planner for its open-source Meridian MMM, giving marketers a no-code way to test budget scenarios and ROI.

Celonis and LeafLabs unveil an app to decode robot fleet data, linking factory‑floor telemetry to real‑world supply chain performance.

Routes Healthcare links Sage 200 and cloud systems via BPA tech to automate care, cut dev effort and strengthen continuity across the North.

UK CIOs embed AI agents in critical workflows but lack real-time oversight as board pressure mounts for provable returns and tighter audits.

European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.

Most organisations still cannot show pounds-and-pence returns on AI, with only 15% tracking its financial impact, a new report warns.

eBPF report finds major cloud players cutting CPU, traffic costs and boosting security at scale, signalling a shift to kernel-level control.

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

AI workloads are set to outstrip data centre capacity by 2027, as power constraints and skills shortages threaten expansion plans.

Portnox extends zero trust network access to RDP, SSH, VNC and Telnet, promising passwordless admin access and fewer VPN dependencies.

Airstride launches Carmen AI, an autonomous agent that scouts, scores and contacts B2B channel partners, claiming up to 80% time savings.

Fico says by 2026 banking AI will be standard infrastructure, heightening fraud risks and putting CIOs and human cyber oversight centre stage.

NeuBird AI appoints Venkat Ramakrishnan president and COO to scale its agentic AI SRE platform and expand global commercial operations.