Marketing stories - Page 27

Marketing leaders are falling short on personalisation efforts, with many customers opting out or severing ties over 'creepy' practices, warns Gartner.

40% of local consumers think the promotional offers they receive just aren’t the right ones for them. That figure is higher than the global average of 33%.

Auckland's Creative Content suggests small businesses revamp marketing in 2019 with strategic plans, updated materials, SEO, and social media engagement.

Digital technologies and growing customer expectations mean service leaders must get the digital experience right, according to Gartner.

In 2019, businesses looking to achieve a competitive advantage through XM will need to understand the essential role of emerging technologies.

Whereas once people and organisations craved novelty, excitement and instant gratification, we now crave quiet and meaning in a noisy world.

A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.

With the global online advertising market growing 23% year-on-year, Kiwi businesses can't afford to neglect digital marketing, says SEO experts Insight Online.

Kim Voon claims New Zealand companies need to get off their bums and get on with adopting new marketing tech or face being left behind by their global peers.

Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.

With just NZD $100 and an Auckland bedroom, Firefly soared to the Deloitte Fast 50, achieving a near-NZD $2 million turnover and 254% growth annually.

Fjord Trends 2019 suggests that human value is about to be put back in the centre of innovation, with a focus on quiet and meaning in a noisy world.

A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.

A digital marketing agency has noticed that many New Zealand SMEs are paying far too much for SSL certification.

While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.

Kiwi high-growth companies have 40% more salespeople than non-high-growth firms, according to the 2018 Market Measures survey.

Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.

Gartner urges marketing leaders to adopt new, collaborative leadership styles in order to successfully lead agile teams.

A Hootsuite study reveals that businesses leveraging social media reap benefits beyond marketing, including community engagement and market insights.

AI could bring enormous value to marketing as an enabler that helps people, not one that takes away their jobs.