Marketing stories - Page 28

HubSpot appoints former Google Cloud leader Shahid Nizami as managing director for Asia Pacific. He will be based in Singapore.

Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.

Organisations must shift their thinking from integrating multiple systems across the business, to building a platform.

Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.

A Research Now SSI and Econsultancy study reveals that company and third-party data quality is key to improving marketing effectiveness.

Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.

IdentityLink is a marketing solution that aims to ethically enable clients to target consumers and clients at the right time and in the right way.

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

AI is set to revolutionise marketing, offering real-time personalisation and conversational experiences at scale, according to a report from Gartner.

DXP provider Liferay says digital experience platforms are forcing a categorical shift in the technology marketplace.

Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.

A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.

Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.

A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.

OneAffiniti has launched new demand generation services for SMEs, including a digital lead hub and Linkedin social plugin, alongside a brand refresh.

cording to a recent report by Microsoft, digital transformation is estimated to add $45 billion to Australia’s GDP by 2021.

The company is now actively seeking to fill both its strategic marketing and operations role and its channels and alliances role.

Ivanti says it is looking to enhance the expertise of national sales providers (NSPs) and expert solution providers (ESPs).

While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.

Adobe shines in Forrester’s latest reports, leading in enterprise marketing and campaign management, acclaimed for top scores in current offering and strategy.