Marketing stories - Page 31

Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.

APAC's Metaverse Generation, composed of Millennials and Gen Z, have different expectations and desires from the metaverse, according to a new survey by Yahoo.

The full fibre broadband provider 4th Utility, appoints Steve Wilson, a top digital leader, as CEO of its newly created consumer business unit.

In celebration of International Women's Day, Megantic highlights its success in helping female eCommerce leaders with its program, Megantic Mentors, since 2021.

Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.

Five digital marketing innovators win big at the Similarweb Digital Marketing Awards, showcasing their success in driving traffic and achieving business impact.

Email marketing crucial for business growth and customer relationships, survey finds. Lack of time and support hinder success. Metrics matter.

Storytelling can be a powerful tool for tech brands to create meaningful connections and foster loyalty with customers.

Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.

TREND Networks promotes Dan Barrera to Director of Product Innovation and Tim Widdershoven to International Sales Director, to grow their business globally.

Gartner reveals its top five predictions for marketing leaders, including combating misinformation and ethical AI concerns.

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.

RobosizeME appoints industry stalwarts to Advisory Board to tackle staff shortages with its delivery team and RPA solutions.

More than two-thirds of marketing executives believe their personalization efforts are not strong enough, according to a report by MoEngage.

Amperity has welcomed a new Chief Marketing Officer and Chief People Officer, strengthening its leadership team.

Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.

WP Engine appoints Sachin Puri as SVP and CMO, responsible for global marketing strategy and brand as the company launches new products.

VPLS has added 3 core members to its team- systems VP Mark Hassman, global marketing VP Renée Lawrence & network engineering VP Steve Rubin.

Thomas J. Quinlan III, president and CEO of R.R. Donnelley - Sons Company, has been elected to the board of directors of commercial property insurer FM Global.

Komo, a content creation platform, has made four new hires and attracted new clients including Goodman Fielder and Body Science.