Marketing stories - Page 33

Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.

Digital marketing services and technology vendors are having to adapt their campaigns as customer demand changes, says a report by Technology Business Research.

Synnex Australia boosts digital prowess, inking an exclusive APAC deal with Act-On, a leading marketing automation vendor.

Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.

Australia leads in digital marketing, with agencies investing in software and hardware, and outsourcing work. Challenges remain, however.

In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.

Organisations are seeking to manage and actively deliver insight from data generated from the marketing life cycle, offering new growth opportunities.

Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.

Australian companies are not utilizing email marketing to its full potential, according to research by Teradata.

Developing digital marketing services portfolios helps IT services-centric vendors add a dimension to the broader digital transformation efforts.

Adobe propels into the ‘experience business wave’ at Summit 2016, unveiling innovations in Adobe Marketing Cloud and tools for personalised customer engagement.

Digital marketing eclipses old ways, becoming the standard in a tech-led era of omnipresent consumer connection.

Consumer levels of digital media consumption are on the rise, so it’s more important than ever that businesses use a data management platform.

Digital and social media companies such as Facebook are moving further into the world of sports as more viewer attention shifts in that direction.

Businesses board the 'gram tram' as SocialPilot simplifies social media management, now including Instagram to boost engagement.

The rise of emojis is changing the game for social marketers, offering richer insights, visual storytelling, and branding potential.

The evolution of mobility, data analytics and cloud computing is revolutionizing market research, says Qualtrics.

Demand for customer experience solutions is on the rise, according to new research from Technology Business Research.

February was a monumental month for TechDay, with seven websites out of 12 hitting all-time records. The rest smashed their respective targets.

Teradata urges industries to close the digital skills gap by fostering martech experts, retraining staff, and curricular collaborations.