Marketing stories - Page 6

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BrightEdge unveils AI tools to track search visibility

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BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

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Pixel Kicks revamps Moss Side youth charity website

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digital transformation

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e-commerce

Manchester agency Pixel Kicks has delivered a pro bono overhaul of Hideaway Youth Project's website, boosting the Moss Side charity's reach.

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Canva unveils Magic Layers to turn flat images editable

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uc

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erp

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genai

Canva launches Magic Layers beta, using AI to turn flat PNG and JPG images into editable, layered designs across key English-speaking markets.

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Europe embraces AI but bristles at low‑quality content

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commerce systems

Europeans are embracing AI for daily tasks and shopping, even as frustration mounts over a surge in low‑quality AI‑generated content.

monday.com opens workspace doors to external AI agents

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crm

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devops

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hcm

monday.com now lets external AI agents sign up, verify and work natively inside its platform, collaborating alongside human users.

AI ambition outpaces readiness for smaller businesses

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data protection

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manufacturing

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data analytics

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

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IBM warns AI & quantum threats will reshape cybercrime

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malware

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data protection

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ransomware

IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.

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Auxia hits 100bn AI decisions as enterprises scale up

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data analytics

Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.

Food & drink brands double down on influencers for 2026

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martech

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partner programmes

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cdp

European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.

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Perion debuts Outmax AI agent to optimise TikTok ads

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ai

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marketing

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

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Sparkfly & PlayOn link school sports to retail data

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data protection

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commerce systems

Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.

AI startup Mega raises USD $11.5m to rival ad agencies

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AI startup Mega raises USD $11.5m to expand its automated marketing platform, pitching a software alternative to traditional ad agencies.

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Seven influencers sentenced over illegal FX promos

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risk & compliance

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marketing

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instagram

Seven influencers with 4.5m Instagram followers were sentenced for pushing an illegal FX scheme in a case the FCA says should warn others.

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Taboola predicts five trends reshaping travel marketing

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data protection

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martech

Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.

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Global Day of Unplugging pushes brands to cut noise

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data protection

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martech

Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

Five red flags that suggest your AI content is actually hurting your rankings

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genai

Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.

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UK shoppers warm to AI agents but trust concerns grow

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data protection

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martech

UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.

Giving trust to gain impact: What I've learned as a woman in tech

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hybrid & remote work

A tech leader reflects on how trust, mentorship and flexible work can unlock women's voices, reshape teams and build more inclusive products.

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UK fashion sites slow to match early summer searches

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cx

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martech

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partner programmes

UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.

Pan Macmillan launches AI Academy to upskill staff

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data analytics

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digital transformation

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physical security

Pan Macmillan has launched an internal AI Academy with Multiverse, training 20 staff in responsible AI to boost efficiency and reader reach.