Marketing stories - Page 5
Tech Educators earns 'Strong' Ofsted rating for inclusion
Last month
#
data analytics
#
digital transformation
#
e-learning
Tech Educators secures Ofsted's 'Strong standard' for inclusion, boosting its role in tackling the UK's worsening digital skills gap.
Study finds AI models develop distinct citation habits
Last month
#
martech
#
genai
#
llms
New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.
Finspector revamps AI to police finfluencer promos
Last month
#
saas
#
digital transformation
#
fintech
Cambridge-based Finspector has rebuilt its AI platform to scan finfluencer videos, images and posts as UK regulators tighten oversight.
UK retailers turn to TikTok & AI as social shopping grows
Last month
#
digital transformation
#
martech
#
omnichannel
UK retailers step up TikTok and AI shopping experiments as social feeds overtake high streets and search as the place to discover products.
The pros and cons of AI in content generation: all you need to know
Last month
#
digital transformation
#
martech
#
personalisation
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
AI agents vs AI automations: how to get the mix right in your future marketing strategy
Last month
#
digital transformation
#
cx
#
martech
B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
AI speeds up content production, but sameness a problem
Last month
#
cx
#
martech
#
rpa
PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.
World Cup to spark UK spending surge & second screens
Last month
#
gaming
#
cx
#
martech
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.
Clevertouch unveils lovemartech Academy for martech skills
Last month
#
edutech
#
crm
#
digital transformation
Clevertouch launches lovemartech Academy, blending expert-led martech training, research and community to tackle complex tech stacks.
Trust as a measurable asset for CMOs in the age of AI
Last month
#
cx
#
martech
#
partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Why brand visibility is the most critical metric in today's AI-driven world
Last month
#
crm
#
digital transformation
#
cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
EE & Samsung offer free AI masterclasses with perks
Last month
#
cx
#
martech
#
personalisation
EE and Samsung launch free AI masterclasses at Westfield White City, with Galaxy AI demos and a GBP £100 voucher for attendees.
Slow retail websites risk billions in lost UK sales
Last month
#
digital transformation
#
cx
#
martech
Sluggish UK retail websites are prompting shoppers to abandon baskets, risking an estimated GBP £38 billion in lost eCommerce sales this year.
Pattern appoints David Jennison to lead European growth
Last month
#
data analytics
#
cx
#
martech
Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.
Adobe chief Shantanu Narayen to step down amid AI shift
Last month
#
saas
#
digital transformation
#
martech
Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.
The Golden Triangle of marketing in the AI era
Last month
#
digital transformation
#
martech
#
partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Komerz buys Glassbox in deal valuing firm at USD $330m
Last month
#
cx
#
martech
#
commerce systems
Komerz snaps up Glassbox in move valuing the group at USD $330m, bolstering its Creative Commerce offer across global markets.
AI agents tipped to reshape enterprise eCommerce by 2027
Last month
#
digital transformation
#
martech
#
commerce systems
AI agents set to shape a fifth of online orders by 2027 as enterprises ramp up spend and integration on “agentic commerce” platforms.
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Last month
#
martech
#
genai
#
llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
PixVerse hits unicorn status with record AI video round
Last month
#
digital transformation
#
e-learning
#
rpa
AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.