Marketing stories - Page 17

Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.

Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI.

The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

Axcient appoints Bryce Roberts as new VP of Marketing, aiming to drive growth and enhance market visibility for their business availability software.

APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.

On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.

Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.

Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.

New research reveals that Australian marketers estimate generative AI will save them almost six hours of work per week the equivalent of over a month per year.

Twilio reveals new research proving trust and transparency are cornerstones of building a sustainable data-sharing ecosystem for digital marketing in Australia.

Eagle Eye's Untie Nots has secured a multi-year contract with NTUC FairPrice, Singapore's largest retailer, to deliver loyalty challenges.

OutSystems has appointed Christine Nurnberger as its Chief Marketing Officer to develop and align marketing strategies for the low-code development industry.

Darktrace, the leader in AI-powered cyber security, has announced the appointment of Chris Kozup as their new Chief Marketing Officer.

Breaking down data silos and creating a unified single customer profile is only the first step in a powerful omnichannel strategy.

The platform provides access to programmatic advertising, data cleansing and consolidation, and solutions to help manage the ongoing addressability challenge.

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

New enhancements include additional support from regional partner managers and engineers, and PartnerCast, a new monthly webinar.

Storyblok, the CMS specialist, has released a report on the state of CMS in Australia, with security issues cited as a common reason for switching systems.

Storyblok has launched Creator Fund, an initiative allowing creators worldwide to submit their ideas and be in with a chance to win funding for a project.